A history meeting was held between the major investing entities of Carnival in Jamaica.
The Jamaica Observer is reporting that last Friday, all major representatives and stakeholders involved in Carnival celebrations in Jamaica, met as one focused group for the first time in the event’s history.
Held at the Jamaica Pegasus hotel in St Andrew, in attendance were representatives of Jamaica’s 4 major carnival institutions – Bacchanal Jamaica, Xodus, Jamaica Carnival, and Xaymaca. Jamaica’s Minister of Tourism, Ed Bartlett and Minister of Culture, Gender, Entertainment, and Sports, Olivia “Babsy” Grange, were also in attendance.
Reports say that during the meeting the 4 stakeholders agreed to unify under one brand to ‘improve the carnival experience’, so the 2 ministries can market them as one package – mirroring their similar agreement with Reggae Month producers.
The unification is in effort to maximize growth potential by making Carnival in Jamaica more marketable locally and internationally.
Carnival in Jamaica’s 2017 season technically launched in January and weekly events began in March, that have all seen full capacity crowds. This year’s Road March finale, scheduled for Sunday April 23rd, will see 4 large bands – an increase from last year, and is expected to draw one of the largest crowds of revelers and spectators seen in years.