The mega hit of Trinidad & Tobago’s 2017 Carnival, “Full Extreme” has made Road March history.
“Full Extreme” is the work of MX Prime – formerly known as Maximus Dan, and his production crew Ultimate Rejects, consisting of Johann Seaton, Joel Aming and Avaron Vanloo.
Released on December 5, “Full Extreme” quickly became the most downloaded Soca song on I-Tunes, reaching all over the Caribbean, North America and even Japan.
With and infectious beat, soul stirring rhythm, and lyrics decreeing ‘The treasury could burn down, the building could fall down, but we jammin’ still’, “Full Extreme’s popularity grew quickly as it relates directly to T&T’s economic state and the nation’s love for playing mas regardless of all else.
The Road March title is given to the song that receives the most number of plays as bands cross the stage in the Carnival finale, but “Full Extreme” was deemed the song of the season long before Tuesday’s Road March, so the win only made it official.
With 556 plays, “Full Extreme” recorded the most number of plays in Road March history. The previous record of 511 plays was set by Calypso veteran Austin ‘SuperBlue’ Lyons in 2013, with his comeback hit “Fantastic Friday”.
“Full Extreme” was followed by 2 of Soca star Machel Montano’s song – which were expected to give the Ultimate Rejects their stiffest competition. Montano’s song “Your Time Now” came second with 72 plays, and his “Beat It” – which was his official Road March entry, came 3rd with 18 plays. Montano was coming off a triple crown, having won Road March the past 3 years.
Of the victory, MX Prime said he was grateful that DJs played the song so much and that people requested continuously requested it. He called it “a humble achievement to add to our hard work that we put out”. He also said he has no idea how or why the record became such a huge hit, saying “All we did was put a song out there.”
He says the meaning behind the song is simple, “It means in life a lot of obstacles are going to come your way, but win or lose, you have to pick up the pieces and move on.”
When asked how he and the Ultimate Rejects planned to celebrate their success, MX Prime he said, “our celebration is to keep working.”
Under his previous monikers Maximus Dan and Mega Dan, MX Prime has been in the music business since the late 90’s. “Full Extreme” is his first Road March title.